venture “People were building content companies, but our focus was on building a platform” “We have one successful product. I want us to be a company which has multiple successful products." By Arnika Thakur
venture “We knew if we give good service and products, we will pull through” “When distributors and clients see large entrenched players in the business, as a new player, you need to answer to everyone what you will do that others are not able to.” By Anup Jayaram
venture “Built a strong backend before a good frontend” “The best way to kill your company is to have a bad product and market it. It’s important to first find the product-market fit, get growth through referrals, and then look at investing scaling up.” By Arnika Thakur
venture “Ad-based model was not working. We pivoted to freemium model” “In 2013-14, we got rejected by 150 VCs. We got better with every rejection. VCs are always meeting the smartest people. They know what they are talking about.” By Arnav Das Sharma
venture “We chose not to play the cashback game” “Cashback is great to turbocharge early. We played it for a year, but structurally it did nothing for us. We found that if people want to pay a bill and if they liked the experience, they will come.” By V. Keshavdev
venture “Always let people do their job” “It’s hard to let go when you are still young. We managed to do really well in hiring the first core team, and that is the most critical part of our story.” By Anshul Dhamija
venture “Tracked every feedback from users all over the world” “We were obsessive about product reviews and user requests. We had in-depth conversations with developers as often as possible. We also relied on quantitative methods to build our business model.” By Anshul Dhamija
venture “Failed a few times, but learnt from them, still took risks” “If you are in a disruptive industry, businesses don’t scale in a linear way. There comes a moment when you have the right product at the right price point with the right value proposition." By Prerna Lidhoo
venture “Kept our eyes and ears close to the ground” “Whenever the company is facing any challenge, go back to customers and partners, they will tell you what to do. All the decisions we took after Covid-19 were based on feedback and suggestions.” By Debojyoti Ghosh
venture “Designed products not for Fortune 500, but Fortune 5 million” “Customers love our products because they are for the service engineer, the IT or sales person. People who use the software help us get better. We have 52,000 customers in over 120 countries.” By V. Keshavdev AND Vijayalakshmi Sridhar