Fortune India
Yes, WWDC 2025 is here today. And fans are excited. This year is a crucial one for Apple, as it faces increasing pressure for more innovation on the AI front and tighter competition. What will it be? Here’s what we know.
Goodbye version numbers! Apple may align all software platforms under the upcoming year of the OS launches, reflecting iOS 26, macOS 26, and others for a cleaner, more unified branding. No more iOS 18.3.1 and more like these!
Apple is expected to come up with a new version of its proprietary large language models and open up its access to app developers, enabling them to integrate AI into their own tools via Writing Tools, Genmoji, and summarisation APIs. A big leap for Apple, if this were to be true.
This year, Apple is expected to push forward a historic design change, based on a refreshed design language which is inspired by visionOS. It can feature transparency, light, and digital glass, and is reported to bring a consistent, modern look across devices, including iPhone, Mac, Watch, and CarPlay.
Expect system-level AI features that improve usability and productivity across iOS, iPadOS, macOS, aimed at enhancing user experience rather than showcasing cutting-edge breakthroughs.
Native apps like Safari, Phone, and Camera are set for meaningful design and functionality improvements, enhancing the way users interact with everyday features.
Despite industry buzz, Apple’s AI play this year will be measured, focusing on privacy, device performance, and ecosystem integration rather than competing directly with Google or OpenAI on raw capability.