investing The rocket effect Online startup incubator Rocket Internet sets a scorching pace in e-commerce in every market it enters. Its ventures disrupt competition and topple category leaders. Its weapons: speed and stellar execution. Those who know the company fear it and respect it. By Kunal N. Talgeri AND Angshumitra C. Rakshit
technology A fresh chapter in pay-per-use Attano hopes its model of selling chapters rather than full E-books will draw students as well as publishers. By Angshumitra C. Rakshit
ideas Can pulses do a Tata Salt? Three decades ago, Tata Chemicals took on goitre with its iodised salt. Now it's limbering up to battle protein deficiency with pluses. Will trade oblige? By Krishna Kant AND Angshumitra C. Rakshit