India’s Drinking Habits Are Changing | Anshuman Kedia on Emerging Alcohol Trends

Anshuman Kedia, CEO of Associated Alcohols & Breweries Limited (AABL), shares how India’s drinking preferences are shifting — from traditional dark spirits to lighter, more experimental choices. He highlights the rise of new-age consumers driving fresh trends in spirits and beers, and hints at what could define the next big wave in India’s alcohol market.

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