Anupam Mittal's success mantra from shaadi.com to Shark Tank India judge

Fortune India

Anupam Mittal’s 10 rules of success

Anupam Mittal, the founder of Shaadi.com and Shark Tank India judge, is not just a successful entrepreneur, but also a very noteworthy investor. But it took decades of hard work for him to reach this far. Do you want to know his 10 rules to succeed? Read on!

Everyone wants 100x returns; don’t give up

In a recent LinkedIn post, Anupam Mittal revealed that the expectation from society is that no matter what you do, the returns you provide has to be 100x. This is a harsh reality we have to live with. But that doesn’t mean you give up.

Money and wealth require patience

Anupam Mittal admits that before his career took off, it took him many years to understand money, and distinguish it from wealth. It requires years of patience.

Break the pattern

Anupam Mittal is not a fan of rules. But by that he doesn’t advocate doing anything illegal, instead he says that the biggest successes often come from breaking pre-set patterns that have come to be seen as ‘normal.’ Innovation comes from out-of-box thinking.

Take risks

After the doc-com bubble, Anupam Mittal came back to India with no money, and no safety net. But he says, it gave him the hunger to succeed, to take risks.

No playing safe

The easiest thing to do when down is to play safe. Everyone advised him to get a job, after his return to India. But Anupam Mittal had other ideas.

Bet on the impossible

Instead of following the crowd, Mittal started an internet company in a country with barely any internet. This betting on the impossible is crucial, he says.

Have a vision

When Anupam Mittal started off, there was no internet, no dating apps, no e-commerce. It was a blank slate. But it was a vision that led to the creation of Shaadi.com

Market can also be wrong

An important advice, as per Mittal, is that yes we must listen to the market. But market is also rulebound. So it can be wrong sometimes. A great entrepreneur understands this nuance well.

Learn the rules

This rule, in particular, may seem contradictory. But Anupam Mittal says that if someone does not know what the rules are, what will you break? So, hence, know the rulebook, only to toss it aside.

Be yourself

Anupam Mittal believes that the best version of oneself is the true self. Hence, it is important to be authentic, in character, and in profession. Nothing can beat authenticity. And only the authentic ones truly succeed.

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