Decoding Neetu Bansal And the Co-founders Of Recode Studios

Recode Studios has outwitted its competitors and gathered its most lovable audience through the help of its assiduous and strenuous founders- Neetu Bansal , Shalini Trehan, PreetiTrehan, Shelly Bansal and Rahul Sachdeva. Recode is led by a team of 4 powerful and dynamic women who are seasoned experts and have been instrumental in bringing a revolutionary change in the makeup industry with Universal Studio Arte with a single man in the team.

They have created a world class brand by working together as a team and bringing attention to their stunning products.The brand aims to bring a revolution to the makeup industry by marrying its makeup products of international standards with a price range that isn’t too heavy on the pockets.

Team Recode is a group of seasoned cosmetic experts who are passionate and committed to driving excellence in the cosmetics industry. The brand combines quality and creativity to produce the best cosmetic products in the world. The brand has seasoned industry experts experienced in handling design, production, and cosmetics products business management. Expanding their customer base, the founders have been able to associate Recode Studios working closely with manufacturers from France and Germany.

The brand came into existence upon a fortunate meeting which led to the creation of a mammoth organisation dedicated to a similar passion and love for beauty and makeup brands. “We have been in touch because our husbands are also very closely knitted and catching up on a regular basis has been a common affair for us. It was during one of the coffee meetings we decided to give out our passion, a shape of future and decode the market of beauty and makeup with Recode.” Neetu Bansal , the co-founder of Recode, shared the story of the formulation of the brand from its nascent stage.

When inquired about the origin of its name Recode U.S.A as being an India based brand, Neetu explained, “It’s purely an Indian brand and here U.S.A stands for Universal Studio Arte. The brand name reflects the philosophy of serving you with the makeup product range of international and universal standards and to assure that; we 4 dynamic women have been instrumental ever since 2018 and are proud to establish our brand philosophy in central and North India.”

It is now moving forward to the world of E- Commerce by inviting various brands to sell their products on the official website of Recode Studios and help customers shop their favourite products at a one stop station.Recode has made it possible by pledging to hold the marketplace by collating different brands under its forum to help provide customers with variety. The efforts put in by its hard working founders has attracted and collaborated with 15 brands on board till now with a target of getting 100 brands under its umbrella till the year end.

The COVID times have created heated situations for the brands to capture their market share in such trying times. But the founders of Recode Studios have a much reformed and positive vision about capturing the attention and providing a surface for the makeup lovers to shine brighter in the crowd. The brand started in 2019 with excellent note growth. It was doing a lot of offline business with 350 shops in 17 Indian states. But as the pandemic hit the world, the brand suffered a lot.``As the pandemic started, everything came to a halt for us. This is when we decided to go online and launch thewebsite for Recode Studios.”

“Over a period of time, people have started stepping out and the wedding season is also in full swing. Keeping these two factors and festivals like Christmas and grand New Year celebrations in the Indian market, we are expecting a good response and our sales have increased at a substantial rate in the last two months. With an optimistic approach, we are expecting that the makeup industry will be back on track by the second quarter of 2021.”,Neetu enumerated the goal of Recode founders.

The brand approaches customers through different channels, including social media, WhatsApp, and toll-free numbers. “We reply to customer queries related to brand and products through personal calls” Remains the motto of Recode Studios and its founders for keeping the needs of its customers at first.

Being able to grow and make a name for themselves in the market by keeping an eye out for all the improvements, the founders carry a gargantuan vision for the future. Describing vividly about their future plans, they shared their thoughts, “Since the beginning, our target has been to capture both the online and offline market. To date, we have covered North and Central India, going forward; we have plans to capture a niche market in the Southern belt through online and resellers.”

It’s hard to miss this marvellous opportunity that strikes everyone with the uniqueness of its cosmetics that are adored by several, now available online. They have recently made progress by allowing its customers to have greater access to their products by making In-App purchases.

To get detailed information about the brand’s products, download the application of recode studios and make purchases from an easy source. Download the application on Android and IOS for additional benefits.