The Indian handloom industry has a rich heritage that has persevered through time immemorial. The industry survives and prosper because of originality, individuality and workmanship of the artistic weaver. The prudent strategy lies in bringing a balanced compromise between retaining the cultural heritage of the profession and the introduction of modern advanced technology in the industry.
Gulati Editions is propelling the handloom industry into a global force. Gulati Editions, a Chandigarh-based brand of opulent handloom creations, proudly presents the finest selection of handwoven Banarasi textiles that our country has to offer. With its establishment dating back to 1958, the brand is currently steered by the third generation, united by a simple yet profound mission: to revive, safeguard, and replenish some of our nation's most cherished and iconic handloom crafts.
A Legacy of Excellence
With a legacy spanning over six decades, Gulati Editions has become synonymous with unparalleled craftsmanship and timeless beauty. Embracing the rich heritage of handloom arts, the brand has become a torchbearer of tradition, preserving the intricate weaving techniques and artistic finesse that have been passed down through generations.
Captivating Banarasi Textiles
"As an e-commerce brand we are still very young and establishing an online place for ourselves, trying to understand the global markets and demands one weave at a time. Banarasi is India’s most glamorous textile with its unique weaving techniques, buttery soft drapes, vibrant colors and larger than life motifs and patterns," said Varnika Gulati, the third generation keeper. Gulati Editions' collection of handwoven Banarasi textiles stands as a testament to the brand's unwavering dedication to quality and elegance. These fabrics, known for their opulent designs and luxurious textures, are the epitome of sophistication. Each piece is meticulously crafted by skilled artisans who possess an unwavering passion for their craft, resulting in masterpieces that exude grace and allure.
Reviving the Art
At the heart of Gulati Editions' mission lies a fervent desire to revive the fading glory of India's celebrated handloom crafts. By collaborating closely with talented artisans, the brand creates an environment that fosters creativity and skill development. Through this collaborative effort, Gulati Editions breathes new life into age-old techniques, ensuring that the legacy of Indian handlooms remains vibrant and relevant in the modern era. "The goal is to make traditional handcrafted textiles relevant in today’s day and age, one motif at a time. Our latest collection ‘Gardenia’ and ‘Fiore’ are a fresh take on conventional Banarasi sarees to appeal to the GenZ of today. Fast fashion trends don’t apply to us in the broadest sense yet we stand for innovation and tradition," says Hitesh Gulati, Head of Manufacturing and Production.
Preserving Cultural Treasures
Gulati Editions understands the cultural significance woven into each fabric. By showcasing traditional motifs and designs, the brand pays homage to the rich tapestry of India's diverse heritage. Every creation captures the essence of India's cultural mosaic, allowing wearers to embrace their roots with pride.
Sustainability and Empowerment
Gulati Editions is not only committed to preserving artistry but also to sustainability and social responsibility. The brand ensures fair wages and provides conducive working conditions for its artisans, fostering a sense of empowerment and dignity. By embracing eco-friendly practices and materials, Gulati Editions takes strides towards a greener future, ensuring that the beauty of its creations is not at the expense of the environment.
Whether it's a regal silk saree or an exquisite handloom ensemble, Gulati Editions continues to captivate fashion enthusiasts who appreciate the artistry and craftsmanship behind each garment. Through their unwavering passion and dedication, the brand stands as a beacon of excellence, preserving the legacy of Indian handlooms and inspiring a new generation to embrace the beauty of traditional textiles.
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