Rama Bijapurkar’s Customer in the Boardroom (SAGE Publications) is a must-read in
the maturing marketplace that is India, where products are increasingly finding it difficult to stand out. The 260-page book shows the way in which companies can rise to the challenge. It is a timely reminder that beyond flashy growth numbers there is no substitute to understanding the people they are selling to. While the writing turns textbook-like on occasion, the examples sprinkled generously (many from Bijapurkar’s day job as a strategy consultant to some of India Inc.’s biggest names) make up for it.
Ideas
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The company’s remarkable journey included an IPO in 2020, raising over $100 million in total funding.
Authenticity and Trust: Key Modern-day Brand Pillars
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Ideas
Holani Group Launches ₹ 400 Crores SME Focused Fund
The fund has now been duly registered under SEBI as Category I AIF – Venture Capital Fund.
The visionary biotech entrepreneur: Arun Asaithambi’s journey from PhD to NASDAQ
The company’s remarkable journey included an IPO in 2020, raising over $100 million in total funding.
Authenticity and Trust: Key Modern-day Brand Pillars
In an era where messaging bombards us from every nook and corner, it is becoming increasingly more challenging for brands to grab our attention.
Kahneman was a very productive pessimist: Prof Olivier Sibony
Olivier Sibony, professor at HEC Paris, delves into the profound impact of late Prof. Daniel Kahneman's foundational work on heuristics and biases on their collaborative masterpiece
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