Rama Bijapurkar’s Customer in the Boardroom (SAGE Publications) is a must-read in
the maturing marketplace that is India, where products are increasingly finding it difficult to stand out. The 260-page book shows the way in which companies can rise to the challenge. It is a timely reminder that beyond flashy growth numbers there is no substitute to understanding the people they are selling to. While the writing turns textbook-like on occasion, the examples sprinkled generously (many from Bijapurkar’s day job as a strategy consultant to some of India Inc.’s biggest names) make up for it.
Ideas
Highway to heaven
A unique project in Varanasi is pushing for modern development in the heartland of Indian antiquity. It may well become a model for historic precincts in the country as India develops economically.
The Lehman Trilogy: A chronicle of American capitalism
The story of the Lehman brothers is also the story of America and how it was built.
Second wind for GE
How GE India is making a bold bet on wind power and disrupting the renewable energy market through its technological innovations and a new business model.
Ola Electric gets a thumbs up from SoftBank
Ola’s electric mobility arm has become India’s newest unicorn following an investment of $250 million from SoftBank.
Ideas
Highway to heaven
A unique project in Varanasi is pushing for modern development in the heartland of Indian antiquity. It may well become a model for historic precincts in the country as India develops economically.
The Lehman Trilogy: A chronicle of American capitalism
The story of the Lehman brothers is also the story of America and how it was built.
Second wind for GE
How GE India is making a bold bet on wind power and disrupting the renewable energy market through its technological innovations and a new business model.
Ola Electric gets a thumbs up from SoftBank
Ola’s electric mobility arm has become India’s newest unicorn following an investment of $250 million from SoftBank.
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