Are you able to measure the incremental impact of your digital ad campaign?
Companies which measure incrementality have witnessed a 50%-60% uplift in sales, 8-10-fold increase in return-on-ad spend, six-fold higher conversion rates and a 35%-40% higher ad performance
Digital is a boon for B2B marketing. Here’s why
B2B marketing got on to the digital bandwagon relatively late. But the foundations have already been laid. Companies now need to leverage digitalisation to hit that growth curve.
How social media killed traditional research
For marketers, social research would become the only credible source of information upon which business decisions shall be forged in the post-Covid-19 decade.
The brand manager’s refresher guide for the next decade
Today, consumers are pushing brands to not only deliver on promise, but also create meaningful experiences and change the way they live.
The evolution of Indian women as consumers
It’s high time that marketers and advertisers ditch misrepresenting women
Auto firms out to woo millennials
For the modern consumer, a car is an extension of their house, workplace and personality. Carmakers are therefore looking at connected ecosystems for millennials who are constantly on the move.
New player works on mind game
Sports goods maker li-Ning wants to tap India’s fast-growing market. Its opponent: The snigger that Chinese goods often evoke.
The pout economy
It may be just you in the frame, but everyone wants in. Or, why selfies are the marketer’s new best friend.
The me, me, me generation isn’t an easy demographic to crack, but marketers are tapping their love for technology, fitness, and nostalgia to grab their attention—and money.