India Post may have registered a fall in postcard sales, but don’t write them off just yet. Kolkata-based Paperweight, which makes paper collectibles, has been selling four to five postcard sets (each containing six to 10 cards) every two days. It expects sales will go up to 200 sets a month in the next three months. Chumbak, the Bangalore-based souvenir maker, too, sells around six sets of postcards online everyday and around 500 a month to retailers. Shubhra Chadda, one of Chumbak’s founders, says, “We wanted to revive the culture of sending postcards as well as make the product stand out. The idea was to package India in a modern and contemporary way.” The old-wine-in-a-new-bottle approach is definitely costlier than the traditional, yellow, stamped ones from India Post. But with uses extending beyond communication—for gifting or framing them—expect more mail chauvinism.
Top Stories
More FromIdeas
The power of technology in modern HR payroll services
A Gartner survey found that less than one-third of the workforce express complete contentment with their work experiences.
Holani Group Launches ₹ 400 Crores SME Focused Fund
The fund has now been duly registered under SEBI as Category I AIF – Venture Capital Fund.
The visionary biotech entrepreneur: Arun Asaithambi’s journey from PhD to NASDAQ
The company’s remarkable journey included an IPO in 2020, raising over $100 million in total funding.
Authenticity and Trust: Key Modern-day Brand Pillars
In an era where messaging bombards us from every nook and corner, it is becoming increasingly more challenging for brands to grab our attention.
More FromIdeas
The power of technology in modern HR payroll services
A Gartner survey found that less than one-third of the workforce express complete contentment with their work experiences.
Holani Group Launches ₹ 400 Crores SME Focused Fund
The fund has now been duly registered under SEBI as Category I AIF – Venture Capital Fund.
The visionary biotech entrepreneur: Arun Asaithambi’s journey from PhD to NASDAQ
The company’s remarkable journey included an IPO in 2020, raising over $100 million in total funding.
Authenticity and Trust: Key Modern-day Brand Pillars
In an era where messaging bombards us from every nook and corner, it is becoming increasingly more challenging for brands to grab our attention.
Leave a Comment
Your email address will not be published. Required field are marked*