Steering the soul of Rolls-Royce
The world’s grandest automobile maker is coming to terms with customers who are young, self-made, and self-driven. It even has a hybrid in the works for them.
reinvention
August 2018
February 2018
December 2017
November 2017
The shoe maker and the ballerina
Bata India is courting women more than it ever has. Of all the objects it’s wooing them with, the most prized is the ballerina shoe.
As the night gallops in
Mahalaxmi’s officials are betting on races under the lights to lift the club’s fortunes. The hurdles are formidable.
Disrupted but not down
ABB is going high-tech to deal with cheap batteries that are disrupting its electrical equipment business.
The whisky industry: Scotland fights back
The venerable Scottish whisky industry is on the rocks. To survive, it must break every rule it ever had.
How to sell to millenials
Want Gen Y to love your brand? Don’t try too hard
India’s most admired companies
Fortune India’s survey, in partnership with the hay group, shows that praise doesn’t necessarily flow from size or Performance.
Whisky’s most powerful man
Inside Jim Murray’s war against the heathens in the business.
