WHO SAID FLASE RUN-UPS were for bowlers? In its eagerness to commemorate batsman Sachin Tendulkar’s historic 100th century, Coca-Cola’s marketing team could not wait for the big moment. It was early March when Tendulkar last scored a hundred (in the 2011 ICC World Cup). A combination of fatigue, injury, and a disastrous tour of England in general meant the stats still read: 51 Test hundreds and 48 one-day international centuries. But a Coca-Cola spokesperson says the company had already brought out nine special edition cans in August, each emblazoned with a special ‘Tribute to Sachin 100/100’ logo celebrating a different century by Sachin, selected by the man himself. It’s also the first time in India that Coca-Cola has featured a celebrity on their cans. The tenth can, if all went to plan, was to be launched once Tendulkar reached three figures in England (he came close with 91 in his last outing). But Coke says that it will wait for the big moment, to launch the tenth can. Truly, no one can predict the twists and turns in this game of glorious uncertainties.
Top Stories
Ideas
Yes, he can
Coca-Cola has kept its part of the deal. Now over to Sachin Tendulkar.
More FromIdeas
Cosmic Birla Group Portfolio Bears the Hallmark of Excellence and Innovation
The group’s portfolio of products spans cold-rolled formed sections, engineering items, railway parts and products in sectors like electrical transmission and defence.
The power of technology in modern HR payroll services
A Gartner survey found that less than one-third of the workforce express complete contentment with their work experiences.
Holani Group Launches ₹ 400 Crores SME Focused Fund
The fund has now been duly registered under SEBI as Category I AIF – Venture Capital Fund.
The visionary biotech entrepreneur: Arun Asaithambi’s journey from PhD to NASDAQ
The company’s remarkable journey included an IPO in 2020, raising over $100 million in total funding.
More FromIdeas
Cosmic Birla Group Portfolio Bears the Hallmark of Excellence and Innovation
The group’s portfolio of products spans cold-rolled formed sections, engineering items, railway parts and products in sectors like electrical transmission and defence.
The power of technology in modern HR payroll services
A Gartner survey found that less than one-third of the workforce express complete contentment with their work experiences.
Holani Group Launches ₹ 400 Crores SME Focused Fund
The fund has now been duly registered under SEBI as Category I AIF – Venture Capital Fund.
The visionary biotech entrepreneur: Arun Asaithambi’s journey from PhD to NASDAQ
The company’s remarkable journey included an IPO in 2020, raising over $100 million in total funding.
Leave a Comment
Your email address will not be published. Required field are marked*