Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
coca cola
March 2023
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Campa Cola set to return! Reliance acquires soft drink brand from Pure Group
Reliance Retail has acquired Campa for around ₹22 crore and plans to launch the iconic soft drink brand in India by October, near Diwali.
Coca-Cola India's defences against rise of regional brands
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
Delayered Coca-Cola Company embraces agility
The Coca-Cola Company in the past year has significantly delayered its business, resulting in faster decision-making, says Sanket Ray.
How Coca-Cola India fights inflation
Almost 80% of our growth has come from volume and 20% from pricing, unlike other FMCG companies, says Sanket Ray of The Coca-Cola Company.
Coca-Cola India to double volumes in five years
The global chief of the largest beverage maker in the world says any disruption to society is bad for business and hopes India, its fifth-largest market, resolves its issues democratically.
Zydus buys Kraft Heinz’s India portfolio
As a part of the agreement, Zydus Cadila has acquired Complan, Glucon-D, Nycil and Sampriti brands.
Coke’s caffeine kick
How Coca-Cola is filling up its shopping cart to stay relevant for the new age.
Industry expects robust festive sales
Consumer-facing companies in India remain undeterred in the face of economic challenges and expect to cash in on improved demand this festive season.
Coke frontrunner for Kraft brands in India: report
The world’s largest beverage company gained an edge following a change in the “final deal contours”.
