Coca-Cola India announced on Monday that Sundeep Bajoria, vice-president (VP), strategy and insights, has been made VP, Southwest Asia operations. Another key appointment is that of Chandrasekar Radhakrishnan as VP, strategy and insights, Coca-Cola India and Southwest Asia.

“We believe there are significant opportunities that lie ahead of us to grow our portfolio and meaningfully penetrate the market. These changes will address developing business needs and pave the way to develop a stronger portfolio for the future. It also reinforces our commitment towards investing in talent development,” said T. Krishnakumar, president, Coca-Cola India and Southwest Asia.

Bajoria has 20 years of experience in various organisations. “With growing significance of expanding our regional footprint, Sundeep now spearheads the Southwest Asia region and will work towards making it an innovation and growth engine for the India and Southwest Asia business and the Coca-Cola system,” said the company in the statement.

Radhakrishnan, who comes from Nestlé India where he was responsible for optimising marketing efficiencies, will take charge of strategic initiatives for the company to accelerate the pace of innovation and assess opportunities to offer a much broader and deeper portfolio of beverages for consumers, said the company.

The beverage maker in the last couple of years has been working to diversify its offerings beyond sodas to include more fruit-based drinks and regional variants as consumers shift towards healthier options.

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