macro North South North: Aggression and risk taking are being tempered with caution and a new work ethic. South: A moderate approach and an emphasis on core competency are giving way to a wider perspective. By Ashish Gupta AND Krishna Gopalan
enterprise The writing on the wall Social marketing, though at a nascent stage,is changing the face of advertising in India. By Krishna Gopalan
enterprise Modelled differently Instances of companies looking at professional go-getters instead of sports and film stars are on the rise. By Krishna Gopalan
ideas Tomorrow's goliaths There are currently eight Indian companies on the Fortune Global 500. What will it take for the likes of Hindalco, ICICI Bank, and Bharti Airtel to join them? By Krishna Gopalan
