ideas Red Fort: India fumes for nothing The Dalmia group’s Red Fort deal is not the first corporate involvement in conservation. By Gauri Chauhan
enterprise Aiming for 20% growth this year: Hidesign Founder Dilip Kapur says Hidesign will open 12 airport shops in India in the next three months. By Gauri Chauhan
macro Target: Millennials The me, me, me generation isn’t an easy demographic to crack, but marketers are tapping their love for technology, fitness, and nostalgia to grab their attention—and money. By Gauri Chauhan AND Ashish Gupta
enterprise Quora launches in Hindi Knowledge-sharing platform Quora launched its services in Hindi on Thursday in its efforts to expand its user base in India. By Gauri Chauhan
macro Affordable housing finance companies grow, but demand-supply gap remains Rapid urbanisation and lack of planned affordable housing in India have led to a shortage of homes for millions of urban dwellers. By Gauri Chauhan