Maruti Suzuki India Limited, India’s largest carmaker by volume, said on Monday that it has priced its Victoris SUV from ₹10,49,900. The sales will commence from September 22, the first day of the festive season across India. The Victoris is available with a range of 21 variants—across different drivetrains, including mild and strong hybrid, along with CNG—and a choice of 10 colour options.

“We have received an incredible response for the Victoris ever since its launch earlier this month. Customers have expressed overwhelming appreciation for the Victoris SUV,” Partho Banerjee, senior executive officer, sales and marketing, Maruti Suzuki, in a statement. The Victoris can also be owned through Maruti Suzuki Subscribe at an all-inclusive monthly subscription fee, starting from ₹ 27,707, the company added. The monthly subscription fee under Maruti Suzuki Subscribe includes the cost of the vehicle, registration, maintenance, insurance, and roadside assistance.

Earlier this month, Maruti Suzuki launched the Victoris. However, it stopped shy of revealing its price as it awaited clarity on the new Goods and Services Tax (GST) rate on cars in light of the GST Council meeting that was scheduled from September 3-4. According to Hisashi Takeuchi, MD and CEO of Maruti Suzuki India, the Victoris will strengthen India’s largest maker of passenger vehicles in the mid-size SUV segment.

Takeuchi had contextualised that over the past few years, Maurti Suzuki has taken a bullish approach to utility vehicles—which have shown a quantum of growth in the overall market for passenger vehicles—strategically expanding its SUV portfolio. “The results are in front of you. We began by establishing a strong foundation in the entry-SUV segment with models like Brezza and Fronx,” said Takeuchi at the launch event of the Victoris.

He had noted that the SUV contribution to total sales has grown nearly threefold, rising from 8.9% in FY21 to almost 28% in FY25. “Today, we’re taking another big step forward with the Victoris,” he said. According to Takeuchi, the Victoris is designed for a specific target audience—the new-age customer. “The new-age customer is well-travelled, hyper-connected, realistic, and socially aware,” he added.

The strong hybrid of the Victoris comes fitted with a lithium-ion battery with deep-level localisation, according to Takeuchi. “The start of production of these batteries began recently at our fellow subsidiary TDSG in Gujarat…Very soon, we will begin exports of Victoris to over 100 countries.”