Automotive giant Tata Motors has added another edition Adventure X Persona to its flagship Sports Utility Vehicle (SUV) – the Tata Harrier and the Tata Safari.

The Harrier Adventure X starts at ₹18.99 lakh (ex-showroom), while the higher-spec Adventure X+ is priced at ₹19.34 lakh. The Safari Adventure X+ comes in at ₹19.99 lakh. These prices are introductory and will remain valid until October 31, 2025. Deliveries have already begun across the country.

These variants replace the earlier Adventure, Adventure+ and Adventure+ A trims, and are priced more competitively.

Positioned just below the top-end Fearless X+ (Harrier) and Accomplished X+ (Safari) trims, the new variants come with a mix of cosmetic and feature upgrades while retaining the same mechanical setup. The new variant is set to bring more adventure, performance, and features to the SUVs.

While priced the same as the outgoing base Adventure variant, the Safari Adventure X+ packs more features.

The restructuring is part of a broader simplification of the Harrier and Safari variant range. The new persona-based naming convention, Smart, Pure X, Adventure X, Fearless X, and Accomplished X, is aimed at streamlining choices for buyers by grouping features under clearer designations.

Launched in 2019, the Tata Harrier is positioned between the subcompact Nexon and the larger, three-row Safari in Tata Motors' SUV line-up. Earlier in 2025, the company introduced limited-run Stealth Editions of both the Harrier and Safari. Capped at 2,700 units for the Safari, the editions were launched in February, with prices starting at ₹25.09 lakh for the Safari and ₹25.74 lakh for the Harrier (ex-showroom).