Tata's newest offering, the Sierra has recorded over 70,000 confirmed bookings and an additional 1.35 lakh customers submitting their preferred configuration as they progress to complete booking formalities. 

"This phenomenal response underscores the Sierra’s iconic status and its magnetic appeal as a premium mid-SUV in the hearts and minds of customers across India," the statement said.

The new Tata Sierra was launched on November 25 this year by Tata Motors Passenger Vehicles and is available with three powertrains—the 1.5L Kryojet Diesel, the 1.5L TGDi Hyperion petrol, and the 1.5L NA Revotron petrol.

Speaking about the booking milestone, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We sincerely thank our customers for this overwhelming response which reaffirms the legendary status of the Tata Sierra. True to its legacy of redefining norms, the Sierra has pioneered a new category: the Premium Mid-SUV."

According to him, harnessing a deep understanding of evolving consumer aspirations helps reimagines what a mid-size SUV can be. "By enriching every dimension—space, comfort, luxury, safety, and everyday usability, the Sierra elevates the segment to an entirely new benchmark. The Sierra is more than a vehicle—it stands as a symbol of progress, individuality, and aspiration.”

The entry-level model is the Smart+ persona, starting at ₹11.49 lakh for the 1.5-litre Revotron manual version, according to the Tata Sierra price list. The more powerful 1.5-litre Kryojet engine raises the Smart+ price to ₹12.99 lakh, while the Pure and Pure+ personas start at ₹12.99 lakh.

The Kryojet engine in the Pure and Pure+ ranges costs between ₹14.49 lakh and ₹17.49 lakh and these variants include over 75 features. At the top end are the Adventure and Adventure+ models, starting at ₹15.29 lakh for the Revotron manual. The DCA automatic version in Adventure costs ₹16.79 lakh, while the Adventure+ model with the same engine is priced at ₹15.99 lakh. Tata also offers its 1.5-litre TGDi Hyperion engine here, with prices ranging from ₹17.99 lakh to ₹18.49 lakh.

These variants include over 95 features, such as a 360-degree camera with blind-spot monitor, terrain modes, a digital cockpit with navigation, and an illuminated interior mirror.

Tata offers a wide range of colours across the Sierra range, giving each persona its own mix of finishes. Buyers can choose from six colours, starting with pristine white, pure grey, Coorg Cloud, Munnar Mist, Bengal Rouge, and Andaman Adventure, depending on the variant.