Amazon tops $20 billion in e-commerce exports from India ahead of schedule, sets $80 billion goal by 2030
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Srinidhi Kalvapudi, head of Amazon Global Selling India | Credits: Amazon India
Amazon tops $20 billion in e-commerce exports from India ahead of schedule, sets $80 billion goal by 2030
Amazon has surpassed its $20 billion e-commerce export target from India two years early, highlighting the success of its Global Selling program. With over two lakh exporters onboarded since 2015, the company now aims for $80 billion by 2030, aligning with India's broader export goals. Key growth areas include health, beauty, and toys.
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The target, initially set for 2025 under its Amazon Global Selling program, was revised from an earlier $10 billion pledge made in 2020.
Srinidhi Kalvapudi, head of Amazon Global Selling India | Credits: Amazon India
Amazon has crossed its $20 billion cumulative e-commerce exports target from India two years ahead of schedule, marking a major milestone in the company’s decade-long push to take Indian products global. The target, initially set for 2025 under its Amazon Global Selling program, was revised from an earlier $10 billion pledge made in 2020.
Since its launch in 2015, the program has onboarded over two lakh exporters from across 28 states, seven union territories, and more than 200 cities. These sellers have collectively shipped over 75 crore ‘Made in India’ products to customers across the US, UK, UAE, Canada, Germany, France, and other global markets.
Srinidhi Kalvapudi, head of Amazon Global Selling India, said the achievement reflects both the ambition of Indian entrepreneurs and the growing importance of e-commerce exports in global trade. “Since 2015, Amazon has enabled $20 billion in cumulative e-commerce exports from India, achieving this milestone ahead of the 2025 target,” he said. “Building on this success, as we work towards our $80 billion goal by 2030, we’re focused on simplifying global selling through technology innovation, capacity building, and ecosystem partnerships.”
Kalvapudi added that the company’s broader aim aligns with the Indian government’s export target of $200–300 billion by 2030.
Amazon’s data shows that sellers from Delhi, Rajasthan, Gujarat, Uttar Pradesh, Tamil Nadu, Maharashtra, and Haryana make up the largest exporter base. In 2024 alone, Karur in Tamil Nadu led smaller cities with $147 million in export sales, followed by Junagadh in Gujarat ($60 million) and Anand ($44 million).
The fastest-growing categories over the last decade have been health and personal care and beauty products (both with a 45% compound annual growth rate), followed by toys (44%), home (39%), apparel (37%), and furniture (36%).
The company said it has been investing in making global selling easier for Indian MSMEs through initiatives around compliance awareness, cross-border logistics, payments, and reconciliation. It also plans to expand support through its annual Exports Digest report, which documents the scale and impact of e-commerce exports from India.