At the midnight countdown to kick off the 12th edition of The Big Billion Days (TBBD), Kalyan Krishnamurthy, group CEO, Flipkart, said the platform aims to serve a billion people this festive season. The company expects 250–300 million unique visitors during the event and more than 350 million across the festive period, that is nearly double the viewership of the IPL final.

The celebrations at its Bengaluru campus also marked the announcement of a fresh slate of brand partnerships.

Backed by 400,000 people across warehouses, fulfilment centres, and delivery networks, Flipkart expects to service 19,500 pin codes from 4,500 locations nationwide. The company has built over 100 fulfilment centres and nearly 400 micro-fulfilment centres and Minutes delivery hubs across 19 cities to support peak demand.

“Every Big Billion Days steps up expectations – not just in customer sales, but in delivery of delight. Speed, precision, and reach are non-negotiable for us. More importantly, we’re building all this inclusively – 20% of our supply chain workforce in our larger facilities this year are women,” said Hemant Badri, senior VP & head of Minutes, Supply Chain, Customer Experience & Re-Commerce.

Consumer trends

Flipkart is seeing strong traction across categories, particularly electronics, large appliances, beauty, fashion, and home. “Early momentum is unmistakable as demand for high-value categories is up, with the recent GST slab rationalisation acting as a strong trigger for upgrades,” said Pratik Shetty, vice president, Growth & Marketing, Flipkart.

He added that Gen Z shoppers, many under 25, are shaping festive demand. “Their engagement with live commerce, influencer-led showcases, and short-form video is driving growth across categories. Beauty, fashion, and home are emerging as breakout categories ahead of TBBD this year, with premiumisation driving double-digit growth.”

Tier-2 and Tier-3 cities continue to contribute significantly, with regional creators and vernacular content widening access.

“The Big Billion Days has grown into much more than a shopping event; it is a celebration that unites India’s customers, sellers, and brands in a shared festive spirit. The 12th edition is a testament to the strength of our ecosystem, powered by innovation and collaboration,” said Vijay Iyer, vice president & general manager, Flipkart Ads.

Economic and social impact

Flipkart highlighted its role in boosting local economies during the festive season. Rajneesh Kumar, chief Corporate Affairs Officer, Flipkart Group, said, “We are witnessing a strong revival in consumer sentiment, backed by policy reforms that simplify compliance and enhance transparency. The recent Next-Gen GST changes are already putting more disposable income in the hands of Indian households, fuelling optimism for consumption-led growth.”

He added that Flipkart’s supply chain now touches over 21,000 pin codes, festive hiring has created more than 2.2 lakh additional jobs, and its marketplace continues to support MSMEs, artisans, and local businesses.

Last year, Flipkart recorded 7.2 billion visits and 282 million unique shoppers during the festive period. Early indicators this year point to stronger demand, with Gen Z, premiumisation, and Tier-2/3 adoption shaping the season.