Prime Video is doubling down on Asia-Pacific as a key driver of its international strategy, with senior executives calling the region one of the biggest growth opportunities for global storytelling.

“When we look at APAC, there's an extraordinary opportunity to take exceptional local content from multiple entertainment ecosystems across the region and bring it to the world,” said Gaurav Gandhi, vice president, APAC & ANZ, Prime Video, at the company’s inaugural Prime Video Presents: International Originals showcase in London.

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Gandhi pointed to the rising global demand for Japanese anime, Korean dramas and Indian films and series. “There's tremendous appetite for content from this region outside its home countries — whether it's Japanese anime, Korean dramas, or Indian films and series. In fact, these are now amongst the most watched shows and movies outside their countries of origin on Prime Video. The opportunity is immense, and as a global service, we're uniquely positioned to champion Asian content on the world stage.”

The event offered a preview of select titles from Prime Video’s 2026 slate across Japan, Korea and India, reinforcing the company’s intent to scale Asian storytelling for global audiences.

Anime and K-content anchor 2026 slate

Anime, which continues to see strong global growth, featured prominently. Prime Video announced exclusive worldwide rights for the reboot of FIST OF THE NORTH STAR: HOKUTO NO KEN, alongside THE GHOST IN THE SHELL, which will stream exclusively worldwide (except Russia and China, with an early window in Japan). Another returning title, From Old Country Bumpkin to Master Swordsman Season 2, follows a first season that ranked among Prime Video’s Top 10 titles in over 45 countries.

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Korean content remains another major pillar. Recent titles such as Marry My Husband and No Gain No Love reached the platform’s global Top 10 based on out-of-country viewership. Upcoming shows include romance-led dramas and genre blends such as Absolute Value of Romance, Human x Gumiho (working title), and the historical epic The Sacred Jewel(working title), produced in partnership with leading Korean studios including CJ ENM, SLL and Studio Dragon.

From India, Prime Video previewed Don’t Be Shy, a young-adult, female-forward coming-of-age film written and directed by Sreeti Mukerji and produced by Alia Bhatt and Shaheen Bhatt. The broader Indian slate will be unveiled separately next month.

Kelly Day, vice president of Prime Video & Amazon MGM Studios International, said the shift toward cross-border viewing is accelerating. “Prime Video is where international storytelling is thriving. What we're seeing now is that audiences all over the world are finding content from lots of other countries that they really enjoy watching. This is happening more frequently, and Prime Video is where that's happening.”

She credited technology for helping scale that discovery. “Technology innovations we’ve made personalising our service around country of origin and language preference have made it so that audiences everywhere can enjoy movies and television from other places around the world. Streaming has uniquely enabled this, scaling up through social conversation, personalisation, technical advancements, and AI, which allows us to deliver more personalised recommendations and a far greater volume of subtitles and dubs in over 30 languages.”

Clearly, Asian stories are no longer travelling as niche exports but they have now become central to Prime Video’s global playbook.