Logicloop: Helping Brands Maximize Business Potential by Harnessing Innovative Digital Solutions

Logicloop enables digital transformation through information technology services & digital marketing. The company leverages technology to create an ROI-driven funnel to better understand customer behaviour. They help brands maximize business potential by harnessing innovative digital solutions that combine creativity, deep analytics, and data-driven strategies.

The company has four divisions:

Logicloop Tech: The technology division specializes in IT services, staff augmentation, and product development. This division does everything from visualization to delivery using effective CTO services.

Logicloop Digital: The digital division provides end-to-end digital marketing solutions that include SEO, social media marketing, paid media management, conversion rate optimization, and digital branding.

Realatte Ventures LLP: It is a real estate-centric digital marketing agency.

JucyCart : Under this brand the company caters to personalised gifting requirements of corporates. It also has a B2C portal, the first of its kind where users can personalise any product and get it delivered at their doorstep.

“We, at Logicloop, have in-depth experience in executing ROI-driven performance marketing. Also, the team has managed large budget projects for some of the biggest brands in India, year on year across digital platforms. Moreover, we are a Google Premier Partner company with strong technical know-how and capabilities to automate, measure, and optimize campaigns/user journeys successfully,” says Mayank Vora, Co-Founder, Logicloop.

Today, the company is serving over 200 national and international brands across various industries. Some of their esteemed clients are Saregama India Ltd, Aditya Birla Insurance Brokers Ltd, Mswipe Technologies Pvt Ltd, HDFC Life, Kotak Securities Ltd., Dr. Batra’s Positive Health Clinic Private Limited, Puravankara, and many more.

The Evolution of Digital Industry

The digital industry has transformed significantly. In 2013, Logicloop pioneered the transition of the real-estate sphere from offline to online. They were the top Google partners for real-estate undertakings. Today, many companies have started using digital platforms for their business which has expanded opportunities for digital marketing agencies.

For any business to become successful, the company needs to have organic traffic. Genuine people organically landing on the website is better than an audience acquired through paid channels. Organic traffic is free traffic which helps in providing higher ROI. And once the company achieves a higher ranking on Google, it can yield long-term benefits.

Nirav Gosalia, Co-Founder, Logicloop says, “A company must focus on organic as well as paid campaigns to achieve the desired goal for the business. At Logicloop, we use a gamut of campaign options available on google ads to generate ROI for our clients. We have campaigns running with an estimated disbursement of 3-5 Lakhs a day purely on Google Search. In terms of targeting, keyword-based targeting is the most ROI-driven approach. We also use audience-based targeting techniques to generate higher ROI.”

Logicloop is using platforms like Facebook and Instagram to target the right audience. They have an experienced team that helps them make great strategies and churn out the best creatives with appropriate communication. They follow a funnel-engineering approach on social media platforms where the campaigns are split into multiple funnels viz High, Mid and Low and with structured optimisation approach ROI is measured and optimised. There are different types of ad formats that work for different industries. Hence, choosing the right ad format becomes critical to driving performance on Facebook and Instagram.

“We run two types of performance ads; conversion ads and lead ads. In conversion ads, users are taken to the landing page. In lead ads, the customer is not taken to the landing page, and hence it becomes important to tighten your targeting and ask the right questions to generate the ideal response,” he explains.

For conversion ads, the landing page becomes extremely important. The landing page is made with the objective of driving a CTA. The CTA can be placing an order, filling the form, subscribing to the email, etc. “This is the page where the company has to use the right communication skills to get the user to convert into clients. In today's world, almost all traffic comes from the mobile. The landing pages have to load within 5 seconds, convey the right message and have enough CTA points upfront to convert a user to a prospect. At Logicloop, we have developed landing pages that have recorded conversion rates as high as 12% to 15% which is dramatically higher than the usual industry standards,” says Harish Patel, Co-Founder, Logicloop.

Future Outlooks

Logicloop’s goal is to make digital solutions more accessible, hassle-free, and intuitive for global clients. They aim to yield exponential market growth and high ROI for their clients. “As a tech-driven digital agency, we have successfully built some tools to measure and optimize ROI on a regular basis. We want to become a vertical expert so that we understand the client business better and accordingly device the marketing strategies,” says Mayank.

The company is opening its office in Dubai. They are exploring acquisition options wherein they can expand their offerings related to marketing. They are also actively looking for acquisitions in space of events, PR, and Creative studios to have a competitive edge in the market.

Nirav concludes by saying, “If you are creative, authentic, and passionate about your work, you will succeed no matter which endeavor you choose to pursue. There will always be cut-throat competition and you can have an edge if you are tactical, calculative, and determined.”

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