H&M has unveiled its first-ever H&M Beauty concept in India, expanding the fashion giant’s offerings in India. This is a significant addition to the overall categories that the company now offers a wide selection of products for, including fashion and home products.

The company revealed that of these range of curated products, a major chunk have been locally produced including make-up and fragrances, despite the majority of products sourced from global markets.

“Building on this milestone, we’re excited to introduce H&M Beauty to such a vibrant and diverse market. Our ambition is to create a destination where fashion and beauty seamlessly come together, offering customers an inspiring line-up that combines trend-forward design, quality, and inclusivity. We want every customer, whether shopping in-store or online, to walk away with a complete look that empowers self-expression and makes beauty fun and accessible for all,” said Cathrine Wigzell, Global General Manager, H&M Beauty, in a statement.

The debut introduces a curated beauty line-up The line includes 200+ products across makeup, fragrances, and beauty tools. Some of the key launches include Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash Mascara, and Do-it-All Stick Blush. Its Eau de Parfum collection comes with a vegan formula, attracting high-value and ingredient-conscious consumers. The make-up range starts from ₹799, and perfumes start at ₹1299. All products are vegan and cruelty-free. The company said that its focus has been to remain trend-led, high-quality, and accessible for its consumers.

The Swedish brand has completed over 10 years in India. H&M had introduced its Home products lineup in 2022.

“We are thrilled to bring H&M Beauty concept to India for the very first time. This launch is a true milestone in our journey, made even more special as we celebrate 10 years of H&M India. It reflects our commitment to making fashion and beauty more accessible and reaching more fashion aspirers across the country,” said Helena Kuylenstierna, Director, H&M India, in a statement.