Tiffany & Co. names Amanda Seyfried its newest house ambassador

Tiffany & Co. has announced actress Amanda Seyfried as its newest House ambassador. Seyfried makes her debut in the luxury jeweller’s 2026 holiday campaign, titled Love Is a Gift, which features a short film, You & Me. Set against the backdrop of present-day New York and a Christmas memory from the 1990s, the film explores how a gift can transcend generations, becoming an heirloom that preserves memories, traditions and family connections.

“We are delighted to welcome Amanda Seyfried as our newest House ambassador and introduce her debut in our 2026 holiday campaign. Amanda effortlessly embodies the joy, style and sophistication that have defined Tiffany & Co. for nearly 190 years. We are proud to welcome her to the Tiffany family,” said Anthony Ledru, President and Chief Executive Officer, Tiffany & Co.

The film opens in an Upper East Side townhouse, where a woman decorating her Christmas tree discovers a Tiffany Blue Box® bearing the inscription ‘December ’92’. The discovery takes her back to a December day in New York City, when she began to see her mother, adorned in HardWear by Tiffany jewellery, not merely as a parent but as a woman with her own accomplishments and identity. In a touching exchange, her mother presents her with a Blue Box containing a hand-painted Bird on a Rock Christmas ornament. The narrative then returns to the present, where the daughter, now a mother herself, passes the same ornament on to her young daughter, continuing a cherished family tradition.

“I’m thrilled to join the Tiffany & Co. family as their newest House ambassador and to be part of a campaign that celebrates love, family and the traditions we carry with us through generations. ‘You & Me’ captures beautifully how a meaningful gift can hold memories and become part of a family’s story. It was incredibly special to bring that idea to life with Tiffany this holiday season,” said Seyfried.

Directed by Academy Award® nominee Derek Cianfrance, the film was produced in collaboration with creative agency American Haiku and production company Radical Media, with cinematography by Arseni Khachaturan, ASC. The bespoke ornament was created exclusively for the film in collaboration with production designer Karen Murphy. Inspired by the iconic Bird on a Rock brooch, designed by Jean Schlumberger for Tiffany & Co. in 1965, it serves as a link between the Maison’s heritage and the enduring appeal of heirloom objects.

The film also draws on the Tiffany Archives to establish its visual world. Among the historic pieces featured in the townhouse is Louis Comfort Tiffany’s stained-glass Wisteria table lamp. Together, these objects evoke a home shaped by treasured possessions accumulated over time, reflecting the way Tiffany creations become part of personal histories and family traditions.

Music adds another dimension to the film’s intergenerational narrative. A reimagined version of The Wannadies’ 1994 track You & Me Song accompanies the story, transforming a song originally associated with youthful romance into a celebration of the enduring bond between a mother and daughter.

At its core, You & Me reflects the idea that the most meaningful gifts are those that acquire significance with time, becoming lasting markers of relationships and shared experiences. Since its founding in 1837, Tiffany & Co. has been associated with gifts that commemorate love and significant life moments. Through its craftsmanship and enduring designs, the Maison continues to create pieces intended to be treasured and passed down through generations.

The film premiered across Tiffany & Co.’s channels on October 28, 2026.