Aditya Birla Lifestyle Brands listed on bourses after demerger, trades 5% lower on debut

Shares of Aditya Birla Lifestyle Brands Ltd (ABLBL) made their debut on the BSE and NSE today, following the company’s demerger from Aditya Birla Fashion and Retail Ltd (ABFRL). ABLBL was listed at ₹172.84 and ₹167.75 on the NSE and BSE, respectively, while it traded at ₹161.90 at the time of reporting, marking a 5.29% drop.

As part of the demerger, shareholders of ABFRL received one share of ABLBL for every share held in ABFRL, in addition to their existing holdings.

The demerger, completed in May 2025, makes ABLBL as a standalone entity encompassing some of India’s most recognised lifestyle brands, including Louis Philippe, Van Heusen, Allen Solly, and Peter England, along with Reebok, and American Eagle which are a part of Madura Fashion & Lifestyle (MFL) division.

The company boasts a collective retail presence of over 3,250 stores spread across approximately 4.6 million square feet, with strong distribution across large format stores (LFS), multi-brand outlets (MBOs), and e-commerce platforms.

ABLBL will focus on the western wear and youth-oriented segments with high brand recall and steady cash flows, while ABFRL will continue to build its presence in ethnic wear, designer fashion, and luxury retail. The existing ABFRL entity retains Pantaloons, TCNS Clothing’s ethnic brands, premium and designer labels such as Tasva, Jaypore, Sabyasachi, Masaba, Shantanu & Nikhil, and luxury retail ventures including The Collective and the upcoming Galeries Lafayette.

This new listing comes after 12 years of ABFRL being listed on the BSE and NSE in July 2013.

Shares of ABLBL will trade under the scrip ID ABLBL EQ and have been placed under the ‘T’ Group of securities on the exchanges. This classification restricts intraday trading and limits price movement to a 5% upper circuit for the first ten trading sessions, as a measure to manage volatility and price discovery in the initial days of listing.

"This moment marks both a recognition of the progress we have made and a clear signal of the scale of opportunity that lies ahead. Our ambition is clear — to build India’s first portfolio of billion-dollar brands in fashion and lifestyle," said Kumar Mangalam Birla, Chairman, Aditya Birla Group.