India has more than 1 million digital-first businesses, but hardly 1% get access to financing from banks, VCs, seed funds, or angel investors. The growth of these businesses is constrained by constant working capital gaps and a lack of appropriate financing methods. This highlights the requirement for more diverse and accessible financial solutions better suited for digital-first ventures. To bridge the need gap, Abhiroop Medhekar and Saurav Swaroop launched Velocity in 2020 to provide alternate financing for digital-first businesses. Velocity facilitates equity-free and collateral-free loans with flexible repayment terms tied to monthly online revenues.