LIC Mutual Fund Asset Management Ltd on Monday launched India’s first women-centric asset management company (AMC) branch in New Delhi, aimed at encouraging greater participation of women in mutual fund industry.

Calling the initiative a milestone for the fund house and the industry, Ravi Kumar Jha, Managing Director & CEO, LIC MF, said the branch is designed to go beyond conventional distribution.

“This is more than a branch; it is a dedicated ecosystem built to empower women with financial knowledge, comfort and confidence. It is a space where women can ask freely, learn deeply and invest with certainty,” Jha said.

He added that the launch also marks the inauguration of LIC MF’s 54th Area Office.

The women-centric branch, located in Nehru Place, will offer personalised investment guidance tailored to different life stages, including students, homemakers, working professionals, entrepreneurs and retirees. The focus will be on simplifying product features, processes and long-term investing principles to help women make informed financial decisions, LIC MF said in a release.

Positioned as a digital facilitation centre, the branch will assist women in adopting online platforms, mobile applications and paperless transaction processes, with the aim of building long-term digital confidence. LIC Mutual Fund said it will also conduct regular women-focused investor awareness and education sessions to strengthen financial literacy and engagement.

“With its strong service-sector base, industrial presence and rising per capita income, South Delhi represents a mature and high-value investor market,” the release highlighted.

Located in South Delhi, the branch taps into a high-potential mutual fund market, where industry assets under management are estimated at around ₹1.30 lakh crore with over 2,000 active mutual fund distributors. As of December 31, 2025, LIC Mutual Fund’s AUM in the region stood at about ₹200 crore, including equity AUM of nearly ₹175 crore.

The initiative aims to bridge the gender gap in investment participation by encouraging women to take greater ownership of their financial futures. This aligns with LIC Mutual Fund’s broader focus on financial inclusion and women’s empowerment, in line with India’s push for financial literacy, digital access and long-term wealth creation, the release noted.