Devices from Apple’s much-awaited iPhone 17 series are on retail store shelves in India and around the world starting today. In India, however, the launch of Apple’s iPhone 17 series sparked a frenzy as customers thronged the four Apple Stores in India.

Visuals of customers forming long queues from the early hours at Delhi’s Apple Saket store have surfaced on social media.

In Mumbai, the Apple BKC store witnessed unruly scenes after a massive crowd gathered outside, which led to a brief scuffle after tempers flared, prompting security personnel to step in.

Apple India is yet to get back on an email asking for comments.

On quick commerce platforms such as Blinkit, where customers can get the phones in under 10 minutes, the base model has already gone out of stock across Delhi-NCR, along with several iPhone 16 models. Besides being available in stores, the phone is also available online.

Retailers have rolled out attractive deals. Reliance Digital is offering ₹6,000 off on the iPhone 17 and ₹4,000 off on the Air and Pro models, along with exchange bonuses and no-cost EMI options. Croma is providing a ₹6,000 instant discount on iPhone 17, up to ₹12,000 exchange bonus, six-month EMI, and 20% off Apple accessories. Vijay Sales has announced ₹6,000 off on iPhone 17 and ₹4,000 off on the 2TB Pro Max, in addition to exchange schemes.

The four new models from this year’s lineup are the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. The iPhone 17 is priced at ₹82,900 (256GB) and ₹1,02,900 (512GB). The iPhone Air starts at ₹1,19,900 (256GB) and goes up to ₹1,59,900 (1TB). The iPhone 17 Pro ranges from ₹1,34,900 (256GB) to ₹1,74,900 (1TB), while the top-end iPhone 17 Pro Max starts at ₹1,49,900 (256GB) and peaks at ₹2,29,900 (2TB).