Mahindra is raising the bar in India’s premium SUV space. In this exclusive conversation with Fortune India from Jaisalmer, Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra Group, breaks down the thinking behind the launch of the XUV7XO.

From the evolution of the original XUV700 to the shift towards software-defined vehicles, connected tech, and democratized features, Gollagunta explains how Mahindra is responding to changing consumer behaviour across metros and tier 2–3 markets.

He also addresses lessons from past supply-chain challenges, the balance between meaningful innovation and feature overload, ICE vs EV choices, and why Mahindra believes the XUV7XO competes with luxury SUVs—without the luxury price tag.

A must-watch for anyone tracking India’s auto industry, SUV buyers, and the future of mobility.

#mahindraxuv7xo #mahindraauto #jaisalmer #interview #fortuneindia #autoindustry #SUV