long-reads FMCG’s Middle Order Plays Stellar Innings With a strategy which seeks to close the gaps left by the big players, India’s mid-sized FMCG companies have found their sweet spot. By Ajita Shashidhar
long-reads Sports Business Beyond 22 Yards Be it athletics, football, kabaddi, hockey or kho kho, India Inc. is making serious investments in sports outside of cricket. By Ajita Shashidhar
long-reads India Inc.'s Premium Play As demand for premium products and services surpasses mass market in growth, companies across sectors gear up to tap the rise of India's new affluent class. By Ajita Shashidhar AND Nevin John
budget-2024 Long-term sustainability of 'Lakhpati Didi' a challenge, say experts There are mixed opinions about the success of the scheme. A senior rural development professional calls it a 'populous measure'. By Ajita Shashidhar
budget-2024 Budget 2024: Tourism industry needs formal policy framework, say industry leaders Tourism industry professionals say the need of the hour is to have a formalised policy By Ajita Shashidhar