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Ajita Shashidhar

Ajita Shashidhar

enterprise

Watch connoisseurs could soon get to flaunt made in India, luxury Titan watches

Indians are proudly displaying their 'Indianness' than ever before and that makes the right time for the growth of Indian luxury brands.
By Ajita Shashidhar
enterprise

Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea

Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
By Ajita Shashidhar
long-reads

Return Of The FMCG Giants

How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
By Ajita Shashidhar
long-reads

GMM Pfaudler: Betting on 'Green' Glass

The 61-year-old anti-corrosion equipment manufacturer eyes global dominance through technology solutions and a multi-product approach.
By Ajita Shashidhar
long-reads

The Conversation: Adolfo Orive, President and CEO, Tetra Pak

The €11.1-billion Swedish conglomerate has a robust food-processing and a processing equipment business in 161 countries.
By Ajita Shashidhar
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