Ajita Shashidhar is a business journalist with close to 30 years of journalistic experience. Throughout her career, Ajita has tracked FMCG, Media and Retail from close quarters. Ajita is passionate about telling interesting stories on consumption trends, diversity, human resources, sustainability and CSR. Her all-time favourite is to tell stories from the hinterlands, from rural India. Ajita also likes to write stories on the business of luxury, on the other end of the spectrum.
