BMW Group India H1 sales surge 17% to record 9,075 units; EV deliveries jump 78%
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BMW Group India reported its highest-ever first-half sales in the country, delivering 9,075 cars between January and June 2026, a 17% year-on-year increase, as robust demand for Electric Vehicles (EVs), long-wheelbase luxury models and Sports Activity Vehicles (SAVs) powered growth despite a challenging market environment. The company said it is now targeting annual sales of over 20,000 units for the first time in India, buoyed by sustained momentum, an expanding product portfolio and rising demand from smaller cities.
The German luxury vehicle maker also recorded 17% growth in the April-June quarter, with deliveries of 4,507 cars. Electric mobility remained a key growth driver, with EV sales surging 78% year-on-year to 2,359 units, accounting for 26% of the company's total passenger vehicle sales during the six-month period. EV penetration improved from 18% in the first half of 2025 to 26% in H1 2026, underscoring the rapid adoption of premium electric mobility in the country.
EV portfolio powers growth; BMW retains leadership
BMW Group India said it continued to lead India's luxury electric vehicle market with a 69% market share in the segment. The company noted that one out of every four cars it sold in the first half of 2026 was an electric vehicle, underlining growing customer acceptance of premium electric mobility.
Commenting on the performance, Hardeep Singh Brar, President and CEO of BMW Group India, said the company achieved its strongest-ever first-half sales while maintaining consistent double-digit growth. He attributed the performance to rising customer confidence in the brand, accelerating EV adoption, sustained demand for long-wheelbase models and sports activity vehicles, and an aggressive product offensive. The company plans to introduce 14 additional products before the end of 2026 to sustain momentum.
Brar added that the company remains confident of maintaining strong double-digit growth in the second half and is aiming to cross the 20,000-unit annual sales milestone for the first time in India. He added that 11 of the planned 25 product launches for 2026 have already been introduced, with the remaining 14 scheduled for the second half of the year.
Long-wheelbase models, SAVs continue to drive demand
BMW's long-wheelbase portfolio remained a key contributor to volumes, with sales rising 24% year-on-year to 4,428 units. These models accounted for 52% of the company's overall passenger vehicle sales during the first half, reflecting strong consumer preference for chauffeur-driven luxury offerings.
Meanwhile, sports activity vehicles emerged as another major growth engine. BMW and MINI together sold 5,926 SAVs in H1, marking a 35% increase over the year-ago period, with the segment contributing 65% of total sales volumes.
Brar also highlighted the growing contribution of Tier-II and Tier-III markets, where sales expanded by more than 20%, outpacing the company's overall growth. He said BMW plans to deepen its presence by expanding its network into 10 more cities by the end of 2026.
MINI, Motorrad register strong momentum
MINI posted one of the fastest growth rates within the group, with sales rising 70% year-on-year to 504 units. The newly launched MINI Countryman C witnessed encouraging demand, while all special editions introduced during 2026 were sold out. BMW Motorrad, meanwhile, delivered 2,327 motorcycles during the first half, with premium models such as the S 1000 RR, F 900 GS/GSA and R 1300 GS/GSA remaining among the top sellers. The company also said one out of every four BMW cars financed during the January-June period was funded through BMW India Financial Services, reflecting healthy demand for its customised financing solutions.
Looking ahead, BMW Group India said it has already launched 11 new products in H1 2026 and intends to strengthen its product portfolio further with 14 additional launches this year. The company is also expanding its retail footprint through the Retail.NEXT format, with plans to add 19 new outlets across 18 cities, taking its premium customer experience closer to buyers nationwide