ADVERTISEMENT
Automotive giant Tata Motors has added another edition Adventure X Persona to its flagship Sports Utility Vehicle (SUV) – the Tata Harrier and the Tata Safari.
The Harrier Adventure X starts at ₹18.99 lakh (ex-showroom), while the higher-spec Adventure X+ is priced at ₹19.34 lakh. The Safari Adventure X+ comes in at ₹19.99 lakh. These prices are introductory and will remain valid until October 31, 2025. Deliveries have already begun across the country.
These variants replace the earlier Adventure, Adventure+ and Adventure+ A trims, and are priced more competitively.
Positioned just below the top-end Fearless X+ (Harrier) and Accomplished X+ (Safari) trims, the new variants come with a mix of cosmetic and feature upgrades while retaining the same mechanical setup. The new variant is set to bring more adventure, performance, and features to the SUVs.
August 2025
As India continues to be the world’s fastest-growing major economy, Fortune India presents its special issue on the nation’s Top 100 Billionaires. Curated in partnership with Waterfield Advisors, this year’s list reflects a slight decline in the number of dollar billionaires—from 185 to 182—even as the entry threshold for the Top 100 rose to ₹24,283 crore, up from ₹22,739 crore last year. From stalwarts like Mukesh Ambani, Gautam Adani, and the Mistry family, who continue to lead the list, to major gainers such as Sunil Mittal and Kumar Mangalam Birla, the issue goes beyond the numbers to explore the resilience, ambition, and strategic foresight that define India’s wealth creators. Read their compelling stories in the latest issue of Fortune India. On stands now.
While priced the same as the outgoing base Adventure variant, the Safari Adventure X+ packs more features.
The restructuring is part of a broader simplification of the Harrier and Safari variant range. The new persona-based naming convention, Smart, Pure X, Adventure X, Fearless X, and Accomplished X, is aimed at streamlining choices for buyers by grouping features under clearer designations.
Launched in 2019, the Tata Harrier is positioned between the subcompact Nexon and the larger, three-row Safari in Tata Motors' SUV line-up. Earlier in 2025, the company introduced limited-run Stealth Editions of both the Harrier and Safari. Capped at 2,700 units for the Safari, the editions were launched in February, with prices starting at ₹25.09 lakh for the Safari and ₹25.74 lakh for the Harrier (ex-showroom).
Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.