Adani Cement creates 70-ft aerial tribute to Maa Durga using 15,000 cement bags
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Adani Cement has created a large-scale aerial tribute to Maa Durga using 15,000 cement bags at its Kymore plant in Madhya Pradesh as part of its Navratri and Durga Puja 2026 campaign.
Titled Jahan Vishwas, Wahan Shakti, the installation spans a 70 ft × 70 ft canvas and uses 750 tonnes of cement across Ambuja Cements and ACC bags. The project involved 12,600 man-hours of collective effort, with the image of Maa Durga’s crown, eyes, and 10 arms becoming visible when viewed from above.
The company has captured the making of the installation and its aerial reveal in a digital film for its social media and digital platforms.
Campaign brings together trust and strength
The campaign draws on two brand themes associated with Adani Cement’s portfolio: Vishwas, reflecting ACC’s legacy of trust, and Shakti, representing Ambuja Cements’ promise of strength.
Through the image of Maa Durga, revered as an embodiment of strength and protection, the campaign seeks to bring together faith, tradition and collective endeavour. The use of cement bags as building blocks is intended to connect the festive tribute with the material used to construct homes and infrastructure.
The film follows the arrangement of the bags, beginning with close-up shots of workers positioning individual units before an aerial view reveals the complete image. The visual narrative highlights the collective effort involved in transforming thousands of separate bags into a single, large-scale representation of the goddess.
Kymore’s legacy anchors the tribute
The activation also celebrates the community around ACC’s Kymore plant, established in 1923. The region has a longstanding tradition of Ram Leela celebrations, which the company has sought to reflect through the campaign’s emphasis on faith and local cultural heritage.
Adani Cement, part of the Adani Group, includes Ambuja Cements and ACC in its portfolio. The company describes the installation as the first of its kind by a cement company using packed cement bags to create an aerial tribute to Maa Durga.