India tops global mobile gaming market with 8.45 bn installs, but monetisation still catching up

India continues to hold its position as the world’s largest mobile gaming market by downloads, with an impressive 8.45 billion installs in FY 2024-25, according to the latest report, 'India: Mobile Game Market Insights 2025', by market intelligence platform Sensor Tower. This momentum—driven by affordable data, widespread smartphone access, and a young, tech-savvy audience (77% aged 18-34)—underscores India’s importance for growth.

However, while downloads remain strong, IAP revenue stands at just over $400 million, still modest compared to mature markets, but steadily growing year over year. With the rapid adoption of digital payments like UPI and a rising base of high-value iOS users, India’s monetisation potential is showing clear signs of acceleration.

Top tabletop games

In India, genres like Simulation (driving/flight simulator), Arcade (platformer/runner), Puzzle, and culturally resonant tabletop board games capture huge download volumes, with Ludo King remaining a consistent favorite, thanks to their simple, familiar gameplay that resonates with India’s family-focused gaming culture, the report says. On the revenue side, competitive subgenres like shooter (Battle Royale) command the largest share, while realistic sports and 4X strategy are also on the rise. Games like Free Fire, eFootball and Whiteout Survival illustrate this shift, highlighting India’s evolving monetisation landscape and deepening player engagement.

"Ludo King stands out not just as a top download but as a cultural icon in India’s gaming scene. By transforming a beloved tabletop game into a social, accessible digital experience, Ludo King bridges generations and communities. With over 1.25 billion downloads, Ludo King exemplifies how culturally relevant design can drive long-term success in India’s mobile gaming market," says the report.

Top mobile games

India’s download charts in FY 2024-25 were led by Gametion's Ludo King. Garena’s shooter Free Fire held strong at 2, while other top performers included Dream 11 and Cricket League, clearly showing India as a diverse market that blends traditional pastimes with popular core genres. The revenue landscape is dominated by core games, with Battle Royales Garena Free Fire and Battlegrounds Mobile India (PUBG MOBILE) leading the charts. Global hits like Coin Master and Clash of Clans also rank high.

Top game publishers

India’s mobile game publishers are also making their mark on the global stage, with companies like Gametion (Ludo King) and Dream11 leading the domestic market. Publishers like Gameberry Labs and Playsimple Games are expanding their international presence. The report reveals that the United States, Saudi Arabia, and the United Kingdom have become significant revenue contributors for these publishers, showing their ability to create games that resonate with global audiences while staying rooted in local appeal.

Future of mobile gaming in India

India has the mass market for mobile gaming, but monetisation is one area where it lags. As the Indian gaming market matures, the challenge for publishers will be to balance mass-market appeal with strategies that encourage deeper engagement and monetisation. "With a young, highly engaged audience, increasing digital payment adoption, and a diverse genre landscape, India represents a vibrant opportunity for both local and global players to innovate, expand, and capture growth," the report adds.