Pepperfry to open 35 new stores before festive season after posting first-ever quarterly profit
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Furniture and home retailer Pepperfry, a subsidiary of TCC Concept Limited, on Wednesday announced plans to open 35 new stores by the end of August as it accelerates its omnichannel expansion strategy ahead of the festive season.
The company said the expansion will strengthen its presence across metros as well as Tier-I and Tier-II cities, improving customer access and supporting business growth during one of the year's busiest consumption periods. Pepperfry is also targeting a retail footprint of more than 250 stores in the near term as part of its long-term growth strategy.
The announcement comes after Pepperfry reported its first-ever profitable quarter in the fourth quarter of FY26, a milestone the company attributed to improved operating efficiency, stronger business fundamentals and the scalability of its omnichannel model.
The retailer said its expansion strategy is centred on its "One Funnel" philosophy, which allows customers to discover products online, experience them in stores and complete purchases through their preferred channel. The company is continuing to invest in store formats, technology, product assortment and customer experience to strengthen its omnichannel capabilities.
"The expansion ahead of the festive season marks another important milestone in Pepperfry's growth journey," said Hussaine Kesury, Chief Business Officer, Pepperfry.
"As we continue to strengthen our retail presence across India, we are making the Pepperfry experience more accessible while enhancing the integration between our digital and physical channels. Our stores are evolving into complete retail destinations with Sell from Store capabilities, an expanded home assortment and fresh collections from thousands of D2C brands, enabling customers to discover, experience and purchase seamlessly," he said.
Pepperfry said its stores offer a wide range of products across furniture, mattresses, home décor, kitchen and dining, furnishings, and modular solutions, combining immersive in-store experiences with digital convenience.
The expansion aligns with the long-term strategy of TCC Concept Limited to build technology-enabled consumer businesses through scalable omnichannel platforms, operational efficiency and disciplined capital allocation. Pepperfry said it will continue investing in retail expansion, technology and customer experience to strengthen its position in India's organised furniture and home retail market.