Priyanka Chopra Jonas becomes Rolex brand ambassador
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Priyanka Chopra Jonas has further strengthened her position as an influential global celebrity, now joining Rolex as a Rolex testimonee (global ambassador). Chopra now has the rare distinction of representing prestigious luxury maisons across distinct categories at a global level, including Italian luxury house Bvlgari and automobile giant Bentley Motors.
She joins James Cameron, Leonardo DiCaprio, Zendaya, Martin Scorsese and Jia Zhang-Ke, as Rolex testimonees from the cinema world.
Chopra has been recently busy shooting for S.S. Rajamouli’s mega epic Varanasi, alongside Telegu superstar Mahesh Babu and Malayalam superstar Prithviraj Sukumaran. Varanasi is the story of a devotee of Hindu deity Shiva who is sent on a mysterious mission to find an ancient cosmic artefact, and it has triggered pan-India interest.
In June, Chopra was ranked No. 3 in the maiden Fortune India–Interbrand list of “India’s Most Valuable Celebrities”. Chopra’s moat has been her ability to effectively balance her presence and career, in both, Hollywood and Indian cinema. She is, according to the study, the “cross-border alpha”, having, marginally, decoupled from the domestic Bollywood cinema, positioning herself as a “global Indian institution”.
In the Interbrand study, Chopra scores high; her brand is considered the gold standard for ESG-focussed investment. This stems from her role with UNICEF—first as the National Ambassador in India in 2010 and later as a Goodwill Ambassador in 2016—which signals associating with brands that create a social impact.
She is also the global face for other large brands such as Max Factor, Obagi, Anomaly Haircare, Pantene, UNICEF and GAP.
In recent years, Chopra has been busy strengthening her presence in Hollywood, gaining critical and commercial success with the US spy thriller television series Citadel (2023-onwards); the action-adventure film ‘The Bluff’ which co-stars Karl Urban. She is also busy co-starring and co-producing a survival thriller film Reset, alongside Orlando Bloom, where both the artists are co-producing the movie through their respective production houses Purple Pebble Pictures and Amazing Owl. She had found her footing in the US with the television series Quantico (2015-18), where she played the lead character Alex Parrish.