This story belongs to the Fortune India Magazine June 2025 issue.
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AT THE recently concluded WAVES event in early May in Mumbai, held to showcase India’s creator economy to the world, Prime Minister Narendra Modi underscored how the boom in the space in India can help power the country’s GDP to the next level. The Summit was a gathering of a cross-section of some of the biggest names in the world of media and entertainment. The Prime Minister said India was emerging as a hub of creativity, whether it is film production, visual effects, gaming, fashion or digital content. PM Modi’s presence at the Summit and the focus on the entertainment sector is evidence of how seriously the government now views it as an important engine of growth. And with good reason.