Janhvi Kapoor is New Balance's new face

New Balance has a new face as brand ambassador for India -- Janhvi Kapoor.  The global sportswear brand has officially welcomed actor & style icon, Janhvi Kapoor into the family as its first Indian brand ambassador. This relationship marks a milestone for New Balance’s continued growth in one of the world’s most vibrant and fast-growing markets, where the brand is committed to fostering authentic connections and elevating fashion and fitness culture.

 “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with,” says Janhvi. “For me, fashion and fitness have always been about staying true to yourself -- New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”

Janhvi Kapoor’s rise in the film and fashion world exemplifies individuality, resilience, and a fearless commitment to personal expression. Beyond her fearless independence, Janhvi’s versatility as an actor, her influence among youth, and her advocacy for self-confidence and authenticity perfectly align with New Balance’s mission of empowering people to own their unique journeys on and off the field.

 Welcoming Janhvi to New Balance, Radeshwer Davar, Country Manager, India at New Balance said, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored -- rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”

 “India is one of the fast-growing markets across MEAI region for New Balance,” said Stuart Henwood, Senior director, New Balance, Middle East, Africa, and India (MEAI). “Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Janhvi to the New Balance family.”

Together, New Balance and Janhvi aim to build a more creative, inclusive, and confident culture around sport and fashion -- one that reflects the spirit of modern India.

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.