Alia Bhatt, the shape-shifter in a league of her own

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This story belongs to the issue:
June 2026
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This story belongs to the Fortune India Magazine June 2026 issue.

No.9 on the Fortune India-Interbrand Most Valuable Celebrities list, Alia Bhatt’s evolution into a celebrity who seamlessly balances acting, entrepreneurship, global fashion influence, and brand power positions her as one of the defining cultural figures of her generation.

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Alia Bhatt, the shape-shifter in a league of her own
Alia Bhatt is not merely a successful actor but a modern celebrity brand — equally at ease on film sets, fashion runways, entrepreneurial panels, and global red carpets.  Credits: Image courtesy - Esquire India:Photographed by Rid Burman

FIRST, SHE WAS A child artist who made fleeting appearances on screen. Then, she became the Bollywood starlet launched by Karan Johar. But she was not one to let these privileges define her. Her choice of characters and portrayal slowly made her one of the most versatile actors of the contemporary Indian entertainment industry.

Nearly a decade and a half after her debut, Alia Bhatt’s career now extends far beyond cinema.

Her evolution into a rare modern celebrity who seamlessly balances acting, entrepreneurship, global fashion influence, and brand power positions her as one of the defining cultural figures of her generation. Indeed, a shape-shifter who adapts constantly and resists being defined by one identity.