Ashish Bajaj, the 38-year-old Group Chief Marketing Officer of Narayana Health, considers medical documentary series InsiDER, produced by his company, the best work he has personally done in his career so far. With over 120 million views across OTT platforms, the viral 10-episode series reveals the behind-the-scenes efforts of medical professionals to save the lives of trauma, accident, stroke, and heart patients in emergency rooms across Narayana Health hospitals.