Avarna Jain is future-proofing Indian music, one bold bet at a time
/2 min read
Avarna Jain is reimagining Saregama with Gen Z-focused content, AI-led music apps, and global concerts. From Carvaan to Pocket Aces, she’s taking bold risks to make Indian music future-ready.
Vice Chairperson, Saregama India Ltd
Avarna Jain refuses to be trapped by the past. “We happen to have a large repertoire of nostalgic music,” she says, referring to Saregama ’s rich archive. “But it’s not the only thing we have.” Under her leadership, the company has acquired Pocket Aces, a leading new-age content platform, and launched Padhanisa, an AI-driven music training app that aims to democratise music.