Fortune India Exclusive: Kriti Sanon, the multi-hyphenate redefining modern stardom

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This story belongs to the issue:
June 2026
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This story belongs to the Fortune India Magazine June 2026 issue.

No. 23 on Fortune India-Interbrand Most Valuable Celebrities list, Kriti Sanon represents a new generation of stars who are extending their identities far beyond the screen to climb the ladder to be one of India’s most visible brand ambassadors.

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Fortune India Exclusive: Kriti Sanon, the multi-hyphenate redefining modern stardom
In an industry where reinvention is often essential for survival, Kriti Sanon has quietly built one of the most balanced careers among contemporary Bollywood actors. Credits: Getty Images

KRITI SANON’S JOURNEY as an outsider in Bollywood to the frontlines of Indian entertainment is not a story of an overnight transformation, but one of steady persistence and reinvention. Perhaps that makes her success feel both contemporary and enduring.

In an industry where reinvention is often essential for survival, Kriti Sanon has quietly built one of the most balanced careers among contemporary Bollywood actors. Over the last decade, she has transformed herself from an engineering graduate with no film background into a National award-winning actor, entrepreneur, and one of India’s most visible brand ambassadors. With a career that blends commercial entertainers, performance-led cinema, and growing business ambitions, Sanon represents a new generation of stars who are extending their identities far beyond the screen.