How Rahul Yadav built Minimalist into a ₹3,000-crore skincare brand
/1 min read
IITian Rahul Yadav and his brother Mohit built Minimalist into a ₹3,000-crore skincare brand in just five years. From humble beginnings to an HUL acquisition, here’s the story behind India's answer to K-beauty.
Rahul Yadav, Co-founder, Minimalist
Not many can build a ₹3,000-crore brand in five years. But as the world grappled with Covid-19, Jaipur-based brothers, IITian Rahul Yadav and his chartered accountant brother Mohit, quietly scripted the blueprint for their next venture: a skincare brand built to solve real problems.