How Sagar Daryani turned street-side momos into a ₹650-crore empire with Wow! Momo
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From sampling momos on Kolkata’s streets to building a ₹650-crore food empire, Wow! Momo co-founder Sagar Daryani has redefined QSR in India. Now, with IPO plans in sight, he’s eyeing the next big leap.
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Sagar Daryani• 40 Under 40 2025
Sagar Daryani, Co-founder & CEO, Wow! Momo
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Sagar Daryani would wear a Wow! Momo T-shirt and approach potential customers on college campuses with a tray full of momos and relentless persistence. “We never had money to print leaflets, so sampling was the only way,” recalls the Kolkata-born Sindhi entrepreneur.