How Tarun Sharma is redefining India's beauty space with mCaffeine
/2 min read
Hard work, hunger, honesty, humility, and a dash of humour—this mantra of ‘5Hs’ is at the core of the entrepreneurial journey of Tarun Sharma, the master brewer of mCaffeine, India’s first caffeinated personal care brand.
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Tarun Sharma• 40 Under 40 2025
Tarun Sharma, Co-founder and CEO, PEP Brands
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Hard work, hunger, honesty, humility, and a dash of humour—this mantra of ‘5Hs’ is at the core of the entrepreneurial journey of Tarun Sharma, the master brewer of mCaffeine, India’s first caffeinated personal care brand.
Armed with the confidence of scaling foodtech startup EatClub to 40 outlets and 900 employees in three years, Sharma’s enterprising spirit took shape in 2015 when he began a chain of salons. One thing led to another, and mCaffeine was born in 2016.