This story belongs to the Fortune India Magazine November 2025 issue.
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“IT WAS NOT CLEAR AT ALL. It was a tremendous turmoil.” That’s how Kundapur Vaman Kamath remembers the early ’90s — that phase of economic history when India’s financial architecture, then known as the development banking model, was dying a natural death. The institution he would soon lead, the Industrial Credit and Investment Corporation of India (ICICI), too, stood on the edge of irrelevance.
But there was somebody who was outlining the shape of things to come. That was Professor Coimbatore Krishnarao Prahalad. The-then professor of corporate strategy at the Stephen M. Ross School of Business in the University of Michigan would come to India each year to conduct workshops.