India’s unicorn express chugs along

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This story belongs to the issue:
March 2026
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This story belongs to the Fortune India Magazine March 2026 issue.

As mature startups tap public markets in India, the true litmus test will no longer be in scale alone but the ability to demonstrate durable business models.

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India’s unicorn express chugs along

DID YOU KNOW that the concept of unicorns has its origins in ancient India?

Around the 4th century B.C., a Greek physician named Ctesias wrote in his book, Indica, of “wild asses with white bodies, red heads, and dark blue eyes, with a horn on their forehead”. Though Ctesias’ account was likely a blend of hearsay (fusing details of multiple animals, including the Indian rhinoceros), and a concoction of tales from those who traversed what was then known as the Indus Valley, it has since become a part of contemporary folklore, permeating not just the world of literature but modern-day finance as well.