This story belongs to the Fortune India Magazine June 2025 issue.
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“WHAT’S IN A NAME?” Juliet may have wondered but in the world of celebrity endorsements, brand experts insist — it’s everything. A single controversy can dim the brightest star overnight.
Traditionally, brand endorsements have been associated with movie stars, across all ‘woods’. Yet, sporting icons like Sachin Tendulkar and M.S. Dhoni proved to be a force to reckon with.